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Career Development

Professional development is a critical growth component at any stage of your career. Whether it’s honing existing skills, exploring new talents, or learning how to best channel your experiences to achieve new professional roles and responsibilities, we provide tools, actionable advice, and networking to help you advance your career in the printing industry.

Game On: Women Athletes Score Big as Company Leaders

The NCAA’s March Madness basketball tournament never fails to deliver surprise storylines, but the big news this season is not about a Cinderella team upsetting a number one seed. Rather, it’s about the record TV viewership, game attendance, and fan enthusiasm that the women’s part of the tournament has generated. According to Forbes, viewer ratings...

Industry Research is a Critical Tool for All Women in Print

Following industry trends is an important practice for all members of the printing industry, not just those working in the C-suite or business management roles. Economic reports, research studies, and understanding the top industry trends all support career development, product development, and service to customers. Trends often help identify new products/services to offer, enhance selling...

How You Can Stay Ahead of the Curve on Digital Branding

Last October, Women in Print Alliance had the pleasure of hosting Madeline Fetterly, digital branding expert and CEO & Founder of Be the Brand, as the keynote speaker at its annual lunch in conjunction with PRINTING United Expo. The opening line of her presentation was simple yet stark: your LinkedIn profile is your most viewed...

Happy New Year!

The painting “New Year” (1953) by Pablo Picasso always speaks to me the first week “back” after the December holiday break. If you’ve known me for a while, no doubt you’ve seen this image once or twice. I consider it repeat-worthy. I’m very grateful that my company closes between Christmas and New Year’s Day for...

The #1 Reason Women Don’t Want to Negotiate

Having coached hundreds of women in their compensation negotiations at work, I noticed a particular pattern that came up. The most frequent hesitation from my clients was… “I don’t want them to think I’m greedy.” Women are frequently concerned about being perceived as “greedy” and thus damaging the relationship with others when trying to negotiate....

Out of Office Etiquette for the Holiday Season (and Beyond)

The day before Thanksgiving kicked off the holiday travel season, and it also marked the start of your annual inbox deluge of automated “out of office” (aka “OOO”) email replies from clients and co-workers. Chances are, you’re setting up one for yourself soon, but just how much thought are you putting into what your OOO...

Luncheon Keynote Speaker Madeline Fetterly to Discuss Personal Branding

Over 200 women in print leaders, innovators, educators, and rising stars will gather together next week at the annual Women in Print Alliance networking lunch. Keynote speaker Madeline Fetterly, CEO & Founder of Be the Brand, is set to deliver an interactive keynote presentation focused on building one’s authentic brand. As Madeline, a self-described advocate...

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