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Business Expertise

At Women in Print Alliance, we talk about more than simply being a woman in the printing industry. A lot more. We talk about what women are doing right now to propel their companies – and the industry – to new heights. We provide a forum for women in print to showcase and share their business expertise in order to facilitate peer-to-peer learning and increase the overall knowledge base of our community.

New Print Industry Data: Multi-Segment Expansion Boosts Revenue Growth

Looking to grow revenue and strengthen your business? A new (free) research study from PRINTING United Alliance explores how printers are successfully expanding beyond a single segment—and the measurable results they’re achieving. Profiting Through Convergence: How Multi-Segment Expansion Is Driving Revenue, Profitability, and Resilience in the Print Industry draws on survey data from over 400...

Smart Gifting: Choosing Holiday Merch That Matters

Holiday gifting is more than a tradition. For many businesses, it’s a powerful way to build relationships, show appreciation, and stay top of mind. But not all branded gifts are created equal. The best holiday merch balances quality, meaning, and message. At Bold Promo, we encourage distributors to think beyond the logo and help clients...

AI & Employment Policy: Biometric Discrimination

AI is reaching into nearly every aspect of business, and the HR department is no exception. Because the ability of AI to impact hiring practices is evolving quickly, it’s important to stay as up to speed as possible on how AI can and does lead to inadvertent discrimination against job seekers. In this two-part series,...

AI & Employment Policy: Algorithmic Discrimination

AI is reaching into nearly every aspect of business, and the HR department is no exception. Because the ability of AI to impact hiring practices is evolving quickly, it’s important to stay as up to speed as possible on how AI can and does lead to inadvertent discrimination against job seekers. In this two-part series,...

Why Sales is Like Dating

Sales is like… DATING?! Hear me out: You walk into a meeting and it’s all: • Who pays? • Who breaks the touch barrier first? • Who swears first? • Did I overdress? • Are they into me? Am I too into them? • Do I hug goodbye? • How soon do I follow up?...

12 AI Terms You Need to Know Now

AI is the topic of the day and the year. AI technologies are expanding into many areas of business and daily life. AI functions can be broadly categorized into various types, each designed to handle specific tasks or solve different problems. As a manager or leader here are the twelve acronyms and AI functions you...

Meet 5 Women Working Sustainability Like It's Their Job

April 22 is Earth Day, but for five women working in print and print-adjacent industries, every day is chance to raise awareness and advance solutions to better our planet. As professionals working in the environmental and sustainability space, each has a unique niche that’s part of a larger effort to make print authentically green (while...

Print's Journey into AI - Are You Ready?

Are you ready for the next big printing industry disrupter? A newly published report, Artificial Intelligence in the Printing Industry: The Journey Begins, produced by an expert team at Alliance/NAPCO Research, kicks off an ongoing project to track AI’s adoption, use and practical applications in print. We caught up with one member of that team,...

How to Be As Smart As The Professionals You Hire

It’s best to hire professionals such as attorneys, accountants, bankers, financial planners, and insurance brokers for certain tasks regarding your business. They are the experts that we rely on since we cannot be knowledgeable in all of those areas. However, there are a few things you need to be aware of. Do You Trust Your...

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