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Business Expertise

At Women in Print Alliance, we talk about more than simply being a woman in the printing industry. A lot more. We talk about what women are doing right now to propel their companies – and the industry – to new heights. We provide a forum for women in print to showcase and share their business expertise in order to facilitate peer-to-peer learning and increase the overall knowledge base of our community.

More Than a Name: Building a Brand That Stands for Something

I recently read an article about David Placek, founder of Lexicon Branding, the agency responsible for some of the world’s most recognizable brand names. His success stories include BlackBerry, Swiffer, Azure, Dasani, and Pentium, just to name a few. What struck me wasn’t only the impressive list of brands, but Placek’s philosophy on naming. He...

The Conversation Doesn't End at PRINTING United Expo

PRINTING United Expo 2026 may be in the books, but the learning doesn’t have to stop. Whether you were on the show floor or followed along from afar, you can keep tapping into the insight of the women who educated, inspired, and led throughout Expo’s Paid Education sessions. Many of them share their thought leadership...

Supporting Women at Work Across Every Career Stage

In a recent Women in Print Alliance Quarterly Connect webinar, Adriane Harrison, Women in Print Alliance Professional Advisor and VP of Human Relations Consulting at PRINTING United Alliance, walked members through how women’s needs in the workplace evolve—and why understanding those shifts is critical for both employers and employees. Rather than treating “women at work”...

What's Trending Now? New Research Reveals Production Inkjet's Next Opportunity

At Women in Print Alliance, business expertise is meant to be shared. By highlighting the knowledge and experience of women leading the industry forward, we create opportunities for peer-to-peer learning and help strengthen the print community as a whole. That includes bringing you the latest industry research and insights to help you make informed business...

Three Trends Shaping the Future of Apparel Decoration

It’s funny how every year I leave the Apparel Decoration Summit feeling the same way… inspired, energized, and wishing there were just one more day. Serving on the advisory board for the Summit has been one of the most rewarding opportunities of my career, and I’m incredibly grateful to be invited back each year. Watching...

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Making Her Mark at Expo

Women in Print Alliance is proud to spotlight the talented women who are educating, inspiring, innovating, and leading throughout PRINTING United Expo 2026. From educational sessions and hands-on demonstrations to thought-provoking panel discussions to specialty pavilion presentations, women are making their mark across every corner of the Expo show floor. Here are just a few...

New Print Industry Data: Multi-Segment Expansion Boosts Revenue Growth

Looking to grow revenue and strengthen your business? A new (free) research study from PRINTING United Alliance explores how printers are successfully expanding beyond a single segment—and the measurable results they’re achieving. Profiting Through Convergence: How Multi-Segment Expansion Is Driving Revenue, Profitability, and Resilience in the Print Industry draws on survey data from over 400...

Smart Gifting: Choosing Holiday Merch That Matters

Holiday gifting is more than a tradition. For many businesses, it’s a powerful way to build relationships, show appreciation, and stay top of mind. But not all branded gifts are created equal. The best holiday merch balances quality, meaning, and message. At Bold Promo, we encourage distributors to think beyond the logo and help clients...

AI & Employment Policy: Biometric Discrimination

AI is reaching into nearly every aspect of business, and the HR department is no exception. Because the ability of AI to impact hiring practices is evolving quickly, it’s important to stay as up to speed as possible on how AI can and does lead to inadvertent discrimination against job seekers. In this two-part series,...

AI & Employment Policy: Algorithmic Discrimination

AI is reaching into nearly every aspect of business, and the HR department is no exception. Because the ability of AI to impact hiring practices is evolving quickly, it’s important to stay as up to speed as possible on how AI can and does lead to inadvertent discrimination against job seekers. In this two-part series,...

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