At Women in Print Alliance, business expertise is meant to be shared. By highlighting the knowledge and experience of women leading the industry forward, we create opportunities for peer-to-peer learning and help strengthen the print community as a whole. That includes bringing you the latest industry research and insights to help you make informed business decisions and stay ahead of emerging trends.

In this edition, Lisa Cross, principal analyst at Alliance Insights, examines the latest research on production inkjet based on key findings from the report “Finishing: Production Inkjet’s Next Frontier,” and explains why finishing is becoming the next area of focus for print providers looking to improve efficiency, profitability, and long-term growth.

Learn more on how finishing is the primary driver of print effectiveness in this Impressions Xchange What’s Trending Now? video.