As October comes to a close, this edition is all about informed choices. For our U.S. readers, Election Day is just around the corner, and we encourage you to make a plan to vote, because decisions made at every level of government shape the environment our print businesses operate in. To help you look ahead, 2026 Top Lobbyist Julie Philp walks through potential public policy scenarios and what they could mean for our industry.

We’re also sharing business expertise on the art and strategy of naming, or renaming, your brand. Lisa Shimkat of the U.S. Small Business Administration (SBA) takes us inside her Women in Print experience at PRINTING United Expo and points to small business resources that just might surprise you. Pop in your earbuds for the latest Her Imprint podcast, where another remarkable woman in print shares her story.

And be sure to grab your spot at our upcoming webinars and workshops before the year wraps up. Thank you for reading, and for being part of our dynamic community.