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Lisa Cross

Lisa is a Principal Analyst with NAPCO Media. Skilled in Market Research, Management, Product Marketing, Direct Marketing, and Multi-channel Marketing, she has a demonstrated history of working in the publishing and printing industries. Lisa holds an MBA focused in Marketing/Finance from Fordham University Graduate School of Business Administration.

Industry Research is a Critical Tool for All Women in Print

Following industry trends is an important practice for all members of the printing industry, not just those working in the C-suite or business management roles. Economic reports, research studies, and understanding the top industry trends all support career development, product development, and service to customers. Trends often help identify new products/services to offer, enhance selling...