At Women in Print Alliance, we talk about more than simply being a woman in the printing industry. A lot more. We talk about what women are doing right now to propel their companies – and the industry – to new heights. We provide a forum for women in print to showcase and share their business expertise in order to facilitate peer-to-peer learning and increase the overall knowledge base of our community.
Wherever you are in your web-to-print evolution, prioritize your people. That’s the north star that’s guided my company’s growth for 20 years, and it’s never steered us wrong. With these incredible new tools set to transform our industry, I want every business owner to see tech as a means to greater collaboration, employee fulfillment and...
After some sports fans’ shameful reaction to Major League Baseball’s Pride tweet, I thought some positive Pride news was in order. (And Bravo to MLB for saying that ‘Baseball is everyone’s game.’) Absolut and Skittles are two brands that participate in Pride every year in thoughtful, innovative ways. Pride is not an afterthought for these...
This article first appeared in Printing Impressions. The very first thing that direct mail needs to do in the mailbox is catch people’s attention. Many times, customers need help to create the most effective direct mail. We can help them by making suggestions on ways to create an eye-catching mail piece. There are many options...
