At Women in Print Alliance, we talk about more than simply being a woman in the printing industry. A lot more. We talk about what women are doing right now to propel their companies – and the industry – to new heights. We provide a forum for women in print to showcase and share their business expertise in order to facilitate peer-to-peer learning and increase the overall knowledge base of our community.
Sales is like… DATING?! Hear me out: You walk into a meeting and it’s all: • Who pays? • Who breaks the touch barrier first? • Who swears first? • Did I overdress? • Are they into me? Am I too into them? • Do I hug goodbye? • How soon do I follow up?...
AI is the topic of the day and the year. AI technologies are expanding into many areas of business and daily life. AI functions can be broadly categorized into various types, each designed to handle specific tasks or solve different problems. As a manager or leader here are the twelve acronyms and AI functions you...
As part of our commitment to championing women who share their business expertise through high-profile speaking engagements, Women in Print Alliance would like to recognize Lisa Cross, Principal Analyst, Alliance/NAPCO Research, on her recent presentation at the Inkjet Summit in Ponte Vedra Beach, Florida. On the second day of the Summit, Cross detailed benefits and...
April 22 is Earth Day, but for five women working in print and print-adjacent industries, every day is chance to raise awareness and advance solutions to better our planet. As professionals working in the environmental and sustainability space, each has a unique niche that’s part of a larger effort to make print authentically green (while...
Are you ready for the next big printing industry disrupter? A newly published report, Artificial Intelligence in the Printing Industry: The Journey Begins, produced by an expert team at Alliance/NAPCO Research, kicks off an ongoing project to track AI’s adoption, use and practical applications in print. We caught up with one member of that team,...
It’s best to hire professionals such as attorneys, accountants, bankers, financial planners, and insurance brokers for certain tasks regarding your business. They are the experts that we rely on since we cannot be knowledgeable in all of those areas. However, there are a few things you need to be aware of. Do You Trust Your...
Wherever you are in your web-to-print evolution, prioritize your people. That’s the north star that’s guided my company’s growth for 20 years, and it’s never steered us wrong. With these incredible new tools set to transform our industry, I want every business owner to see tech as a means to greater collaboration, employee fulfillment and...
After some sports fans’ shameful reaction to Major League Baseball’s Pride tweet, I thought some positive Pride news was in order. (And Bravo to MLB for saying that ‘Baseball is everyone’s game.’) Absolut and Skittles are two brands that participate in Pride every year in thoughtful, innovative ways. Pride is not an afterthought for these...
This article first appeared in Printing Impressions. The very first thing that direct mail needs to do in the mailbox is catch people’s attention. Many times, customers need help to create the most effective direct mail. We can help them by making suggestions on ways to create an eye-catching mail piece. There are many options...
