Meet Jennifer Pettinger, an Innovator in the women in print community and CEO of Sun Print Solutions in Salt Lake City, Utah. In this Impressions Xchange podcast hosted by Denise Gustavson, Editorial Director, Alliance Media Brands and Women in Print Alliance professional advisor, Jennifer discusses her company’s unique management style and how two women at the top of one company navigate business dynamics in a traditionally male-led industry.

She also talks about taking the innovative plunge to diversify and expand a printing business, the benefits of working with family (even someone else’s family), and the natural inclination of women to gravitate to one another in search of community at industry trade shows and events.

Plus, she shares why it pays to be “really good” at the “kind of boring stuff” – like knowing the ins and outs of postal regulations.

Thank you, Jennifer, for sharing your innovation and inspiration with the women in print community!