While over 80% of people view generational diversity in the workplace as a net positive and agree that colleagues of different ages can learn from one another, nearly the same percentage says that different generations working together on a team or project can lead to conflict, per a recent study by LiveCareer.com.

And with four generations: Gen Z, Millennials, Gen X and Baby Boomers (not to mention the occasional Silent Generation or “Traditionalist” employee) pooled together in today’s workforce, there’s both a lot of opportunity for intergenerational teams to sabotage themselves due to miscommunication and differing worldviews.

How can leaders reap the benefits – and avoid the drama – of an age diverse workforce?

According to WSJ best-selling author and executive coach Randi Braun, better understanding the youngest workers in your company, known as Gen Z, is an important key to demystifying why there is so much conflict between generations in the workplace.

“Cracking the code on how to manage and motivate Gen Z has become a core competency for today’s savviest leaders — and perhaps one of the most frustrating ones,” says Braun.

Specifically, examining what makes this generation different – even from Millennials who’ve essentially lived through the same shared experiences – and layering on top of that how Covid has impacted generational dynamics are steps that can lead to better communication and improved corporate culture.

Want to learn more? Join Women in Print Alliance on Thursday, February 13 at 2:00PM ET for an exclusive virtual fireside chat with Braun. In this 60-minute interactive, members-only workshop, we’ll unpack the motivators and myths surrounding Gen Z, share tools for unlocking their potential, and provide tactics on how leaders can reduce friction in today’s intergenerational workforce.

This event is exclusively for members of Women in Print Alliance. Not a member? We’d love to welcome you to our community. Learn about our full array of member benefits we offer and apply to become an official member by February 12 to be eligible to participate in this workshop.