Want to put another arrow in your professional quiver? Then check out the Special Post-Election Discussion on-demand webinar recently hosted by Women in Print Alliance.

Being conversant and educated on trending public policy topics impacting your company, customers, and industry can help women advances their careers. No one is suggesting you need to become a legislative or regulatory expert, but having a rudimentary knowledge of the industry’s government affairs landscape can help you:

  • Be the policy trend-spotter at the conference table that can translate a buzzy acronym – and know where to direct your boss or team for more info and analysis;
  • Add value and context to customer conversations – and avoid being caught flat-footed when asked about a hot policy topic; and
  • Demonstrate professional curiosity by learning about issues impacting the company or industry beyond the scope of your own role – and highlight this key trait in your next job interview or performance review.

Following a bizarre (and to some, brutal) national election cycle, the discourse has shifted quickly from politics to public policy as President-elect Trump builds out his cabinet and a new 119th Congress readies its agenda.

Which had us wondering: What hot policy trends and topics will carry over from the campaign trail rhetoric and have real-world impact on the printing industry?

To get a jumpstart on the answer, Women in Print Alliance convened an amazing panel of influential, highly regarded women working in government and public affairs for an informative overview and discussion.

Featured guest speakers included: Marie Clarke, president of Envelope Manufacturers Association and member of Women in Print Alliance; Beth Hughes, VP of trade and customs policy at American Apparel & Footwear Association; Jocelyn Kelly, SVP of Communications at Consumer Brands Association; and Julie Philp, Senior Partner at ACG Advocacy on behalf of PRINTING United Alliance.

Here are a just a few of the buzzwords and terms we heard from our panel:

  • Keep US Posted
  • Tariffs
  • Trade Preference Programs
  • EPR
  • Smart Label
  • MAHA 
  • Congressional Print Caucus
  • Advertising Tax Deduction
  • Grassroots Advocacy

All women in print – and particularly those working in the mail & delivery logistics, apparel decoration, and consumer goods packaging segments – will benefit from listening in to what our panelists had to say. (Sure, you can Google the topics, but you’ll miss the industry context.)

As a valuable bonus to the webinar, the expert panel assembled a list of evergreen online resources to help women in print stay knowledgeable and up-to-speed as policy dynamics evolve in 2025. Be sure to  bookmark this incredibly valuable information.

In addition to talking policy, the panel also provided tips and tricks for women in print to confidently engage as grassroots advocates on behalf of their companies and industry. (Bonus: You can use these pointers to become a better advocate for legislative issues important to you on a personal level, too.)

Women in Print Alliance director Lisbeth Lyons Black, moderator of the webinar, noted that even weeks after Election Day some women were still celebrating the results, while other women were left feeling raw, anxious, or frightened. Therefore, the resources slide mentioned above also includes links to mental health resources that may be helpful in dealing with post-election stress.

The free on-demand webinar can be accessed here.