Carly Crow didn’t start her career in print — she started in marketing. But as she began working more closely with promotional products and branded merchandise, she discovered the power of tangible experiences.

Today, as president of TH Brands, Carly helps organizations bring their brands to life through custom apparel, promotional products, and recognition programs that connect companies with their audiences in meaningful ways.

In this episode of Her Imprint, Carly discusses acquiring and transforming a legacy printing business, building a team culture that embraces innovation, and navigating leadership as a woman in a traditionally male-dominated industry.