This webinar is now available on-demand. This is a free webinar open to all women in print who are first-time attendees/exhibitors at PRINTING United Expo or for women who simply want a refresher on the Expo experience.

Are you new to PRINTING United Expo? Or has it been a while since you’ve attended? Women in Print Alliance is here to help you arrive in Las Vegas prepared and empowered!

In this 60-minute webinar, we’ll host an interactive, candid panel discussion featuring women in print who each have years of experience attending PRINTING United Expo. The panel will share tips and tricks on fundamentals like logistics, networking, vendor relations, self-care and other important topics to help you plan and execute a confident, successful, and rewarding Expo experience.

You’ll learn how to:
• Visualize and map out your personal Expo success story before arriving in Las Vegas
• Master the art of meaningful connections and graceful exits to maximize your networking ROI
• Navigate potential bias and after-hours events with confidence
• Pace yourself to find your balance between work responsibilities and on-the-go self-care

Most importantly, you’ll have the chance to ask questions directly to women in print. What to wear? When to eat? How to prioritize your time? If you have questions, we’ve got answers!

Panelists:
Sarah Barr
Owner, Konhaus Print & Marketing
sarah@konhaus.com

Sarah is a small business owner who understands the hustle, heart, and high standards that go into building something great. With over 15 years in the print industry, she has helped businesses launch new brands, non-profits rally donors, and companies of all sizes make a lasting impression that actually works. Whether it’s print, direct mail, promo products, signage or design, Sarah brings ideas to the table that are bold, thoughtful, and tailored to the client. She thrives on building genuine relationships and becoming a creative partner, go-to marketing mind, cheerleader – and sometimes even a last-minute life saver when deadlines sneak up. Sarah is based in Lemoyne, Pennsylvania.

Adrienne Palmer
Founder
AP Media Group
Adrienne.apmedia@gmail.com

Adrienne has over 13 years of experience in editorial leadership and trade media, having held positions at print publications and companies such as Big Picture Magazine, SmartWork Media, and DTF Printing. She helps B2B brands translate technical expertise into authority-driven content that supports measurable growth, while partnering with manufacturers and industry organizations to develop webinar programming, executive thought leadership, case studies, and strategic content initiatives aligned with revenue goals. Adrienne is passionate about advancing women in the print industry and serves as a member of the Women in Print Alliance Advisory Council. She holds a BS from EW Scripps School of Journalism at Ohio University. Adrienne is based in Chicago, Illinois.

Katelin Shanks
Manager of Sales and Marketing
Racami, LLC
Katelin.shanks@racami.com

With over 10 years of experience in sales, marketing, and customer success, Katelin leads commercial strategy, drives B2B SaaS sales, and aligns go-to-market strategies for Racami, a company specializing in customer communications and print/mail operations. She spearheaded the development of Racami’s customer success program, introducing initiatives like QBR cadences, churn tracking, and customer feedback loops that enhance account visibility and foster growth. Katelin holds an MBA in Management and Leadership from Texas A&M University-Texarkana and a BA from University of San Diego. She is based in San Diego, California.