When one of Women in Print Alliance’s most popular keynote speakers, well, speaks…we listen! Especially when it’s Madeline Fetterly, founder of Be The Brand Collective and digital branding evangelist, telling us that January is not too late (yet!) to get our LinkedIn bio’s new year’s ready.

In her recent blog post, Fetterly shares the fact that recruiters spent up to a whopping 70% of their time focused on the headline and bio when viewing a profile on LinkedIn. In other words, as she says, “It’s often the most-read bio you’ll ever write.”

And it’s not a writing assignment you’ll want to set and forget. Quite the opposite.

Fetterly provides strategic tips on how to write this incredibly important professional bio to allow you and your accomplishments to shine authentically in 2025. She also generously provides a template here, along with an array of fee-based services for those interested in taking their digital brand and executive presence to the next level.