When Devyn Cretz finished grad school in the middle of a pandemic, she wasn’t exactly dreaming of direct mail. She’d spent years as a college softball player in Utah, earned her MBA, and was eyeing the tech world — until the jobs dried up and her dad’s Orange County company started looking like a good next step.

Four-plus years later, she’s the operations manager at Orange County Direct Mail, learning something new almost every day, and championing the case that physical mail — postcards, self-mailers, envelopes — is not only alive, it’s essential.

In this Her Imprint episode, Devyn talks about what competitive athletics taught her that business school didn’t, why direct mail is actually more relevant in a world of spam and phishing, and what she’s still figuring out as a young woman navigating a deeply experienced industry.