Pam Athan‘s path into print started with an elective class in high school and a teacher who ran an actual print business out of his classroom. She was making business cards and memo pads at 16, learning to strip negatives and register plates, and spending every free period she had in that shop. Today, Pam is the account executive for print and marketing at Universal Printing — a 40-year-old family-owned shop in Durham.

In this episode of the Her Imprint podcast, Pam talks about the real meaning of showing up for clients, how knowing print production makes her a better salesperson, why she wishes she’d found her confidence sooner, and what she tells the younger women she’s mentoring now.