Madeline Fetterly, Founder & CEO of Be the Brand, is an expert in professional branding, storytelling, executive communication, and using LinkedIn as a strategic tool to grow influence, credibility, and visibility.

She joined us at a past Women in Print Alliance Annual Networking Luncheon, walking our community through the fundamentals of online personal branding — from identifying thought leadership opportunities and developing a content strategy, to practical LinkedIn tactics. Her biggest takeaway that day still sticks: LinkedIn is the most public-facing resume we’ll ever have, with over a billion members who could be looking at it.

Her latest newsletter tackles a question a lot of professionals quietly wrestle with: is LinkedIn even for me if I’m an introvert?

A few lines that stopped us mid-scroll:

“You don’t have to be loud to be visible, you don’t have to be everywhere to be influential, and you definitely don’t have to be salesy to be successful.”

“You don’t need 10,000 connections. You need a smaller group of people who know you, respect your work, and are willing to support you.”

If any of this resonates — or if you’ve been quietly putting off showing up on LinkedIn — this article is the read for you. And for more insights on personal branding from Madeline, be sure to sign up for Be the Brand’s monthly newsletter.