Dina Kessler didn’t set out to build a commercial printing company. With a background in hotel and restaurant management, she experienced firsthand the power of direct mail campaigns to drive real revenue. That perspective — watching marketing efforts directly impact restaurant sales — planted the seed for what would eventually become Kessler Creative, a Jacksonville-based direct marketing agency specializing in commercial print, direct mail, large format, and omnichannel campaigns.

On this episode of the Her Imprint podcast, Dina shares how she and her husband built their business from the ground up, learned the complexities of paper, postage optimization, and production workflows, and leaned into mentorship to grow.